The Reality in Augmented Reality

From hype to Reality

As Google learned the hard way, while AR may be the technology of the future, in the consumer world the real question is: Why is that red light on, and are you really videoing me right now?

The “creep factor” destroyed one of the best-planned launches in history, thanks to that single question, and despite Google having intentionally and publicly blocked the potentially greatest Killer App of all time: real-time facial recognition of those around the user, backed by databases that describe who they are…

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