Digital Marketing – business fertilizer or waste?

It turns out that almost all of the mobile ad money is going through social networks and Search, and of them, the top two (Facebook and Google) are taking about one-half the revenues. Are they working? Well, who is the customer? They are jacking up the earnings and, disproportionately, the stock prices of the socnets and search companies with the best numbers. But – are they selling any products to consumers? Not so much, as far as we can tell…


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