Amazin Amazon ?

In times of disruption and transformation what can be learned from Amazon.

Amazon has been focused on the back end of its empire, adding new hardware, software, and computer algorithms as a competitive advantage, while most competitors has been focused on price and delivery time.

Having used high tech and low prices to drive sales, and having then spent years building out the systems to deliver the physical goods, Amazon found itself on track to be the world’s top e-commerce site. However, being seen as a e-commerce player Amazon real value is driven through: …

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