DENMARK: The Danish transport industry is important for Denmark even though it still is a small part of the SITSI market following the industry’s long history of resisting all but the most essential innovations. It has been slow to digitize processes and incorporate emerging technologies, such as the cloud and the Internet of Things. However, transportation companies are now realizing the status quo is no longer sustainable as both transportation service buyers and end users are demanding more accountability and transparency in the supply chain. This goes together with expectations of rising GDP, which is projected to grow at close to 2% in 2018 and 2019, supported by accelerating private consumption. While rising labor force participation will partly help to meet growing labor demand, wage and price inflation are expected to rise as labor shortages increase. Due to these factors, both business investments and private consumption is accelerating supporting GDP growth. This will lead to increased need for transport and a positive climate for SITSI providers targeting the sector.

NORWAY: The transport sector is a very important sector for Norway with specific challenges due to the country’s geographical layout. With only 5.3 million inhabitants spread out over 385,000 square meters, the density is 15.8 inhabitants per square kilometer. Compare this to the Netherlands, with a density of 415.8 inhabitants per square kilometer!

However this captures just one dimension of the challenge. To make things even harder, Norway measures an astonishing 2500 km in length, while the corresponding figure for the Netherlands is 312 km.

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